So there you are running a bounce house business and finding success a hard thing to achieve. You don't understand why all the newspaper ads, yellow book directories, word of mouth, and other expensive campaigns are not helping out your visibility any. You have already spent all of your "Marketing" budget and have nothing left in the your disposable income to spread the word out about your incredible bounce house business. What to do? What to do? All of the sudden, it hits you. The answer was staring at you right in the face the whole time. While you were searching for products on the Internet, you decided it was about time you put your company on the World Wide Web as well.
So here you are searching the Internet for free templates that you could use to create your website. You find one that you are comfortable with and decide to replace the temporary images with those you have taken with your cell phone. You type up as much text as possible and add just about everything you could think off. You use 10 different fonts, and 15 different colors. Very colorful website you think to yourself just like the professional ones. You plug in your prices and contact info and admire your handy work from afar. The next thing you do is you call your spouse over so that he/she may look at your finished product as he/she watches you gloat over a self-made website that are you are sure is going to get you to that next level. Your spouse kisses you on the forehead with his/her stamp of approval and you get ready for launch. Your free website is ready and you get your domain name. You get a domain name that starts of with about 14 words, 7 slashes, a bunch of hyphens, and then finally…your name. Your name, the coup de grace. Asides from the occasional pop-up ads provided as a condition of using this free website maker, you are satisfied with its overall look and feel. You look at it one last time, make a little adjustments here and there, and then presto…you submit your page onto the World Wide Web.
Now you sit and wait. You sit and wait for the calls to come in begging for your company to be available for their events, birthday parties, and family gatherings. You start thinking of ways you are going to spend all of this extra cash because you are convinced your website is working magic behind the scenes. Several weeks pass by and you realize that nothing is changing. You start to get antsy and nervous and begin to wonder what is going on with your new marketing strategy and why it isn't working out as you planned. You go over things with your spouse trying to see if you missed anything that could lead to this temporary failure. You do a search on Yahoo, Google, MSN, and any search engine you can think of only to find that you don't exist in the World Wide Web. How can this be you think? You look at the first couple of pages of Yahoo and Google and see your competitors from next door there. That stings you dearly. You start opening website after website trying to determine what it is that their doing that you are not and you begin to notice something. You begin to notice the professionalism of the layouts, the accurate use of color schemes, the high resolution graphics carefully and appropriately placed, and the ease of navigation throughout the whole website. You look at those sights and immediately feel this rush of disappointment and frustration on your behalf. Your spouse looks at you and says, "Honey, it's time to give it to the professionals." Do you listen? Usually not right away. I can guarantee that most of you will redesign the page you have created to emulate a page you have seen that is successful. You spend countless hours and lose sleep as you attempt to compete with the big boys of the World Wide Web. Eventually, it will all come crashing down on you and you will come to grips with a sad reality. There are no shortcuts to success.
Does this sound familiar to you? Have you tried to save money by doing things yourself, but eventually realizing that you have lost more than you have bargained for? You have lost visibility in your local markets and with that, potential clients. Unless you are a web designer with extensive knowledge of how the Internet works, you shouldn't leave it to a template to get your business to the next level. Let the professionals talk with you over your vision and together you can come up with a website that is both visually attractive and income effective. With their experience in SEO (Search Engine Optimization), your site can be on top of many major search engines such as Yahoo and Google as well.
Go to the professionals that will create a website that will satisfy the requirements and expectations of the big search engines, but will also be attractive and strong enough to reach out to new customers.
Is your website blocking your traffic and sales? - (Read 1,034 Times)
Posted: Dec 19th, 2008 at 01:56 pm
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